NEWS

Room101 Farce Coming This Spring

When Matt Booth left Davidoff early last year, he took his Room101 brand name with him. And while he collaborated with two other cigar companies to release Hit & Run and The T, neither cigar project was part of his official Room101 portfolio. Now, Booth is gearing up for the national launch of Room101 Farce, the first Room101 branded cigar since his departure from Davidoff in 2017. Farce had a soft launch last month in Arizona at Fox Cigar Bar and is expected to launch nationwide later this spring. “Shipping [will begin] roughly end of April beginning of May,” Booth told Cigar Aficionado. Room101 Farce is rolled with an Ecuadoran wrapper, Indonesian binder and filler tobacco from Pennsylvania, the Dominican Republic, Nicaragua, as well as leaf from an undisclosed origin. The cigar will ship in four sizes, each named after the measurements of the cigar: 42x6.5  ($10.50); 52x5 ($10.90); 54x6.25 ($11.90); and 60x6.5 ($12.90). There is also a 42x4.5 size that’s [...]

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